Contemprorizing e-commerce in Indian context

By Eshita

Recent studies reveal a steep growth curve in the e-commerce sector across the world with a remarkable transformation shown in the trend of shopping and trading. The 2015 statistics show that 42% (3.2 billion) people across the world are using the internet with the US being the highest user of internet, around 84% of the total users followed by China(642 million) 22% of the total and then India (350 million), 19%  of the total. India is young with 50% of the population below the age level of 25 and more than 60% below age group 35.